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P&L Marketing™ · contractors · ads that pay

You could be throwing money away. Make more with the same money spent on ads.

Here’s the deal: free live checker — see if ads are burning budget (Healthy / Watch / Bleed). Then $27 for the plan that shows how to make more with the same money spent on ads. Two minutes. No email. Math stays on this page.

Throwing money away

$1,100

Cost per booked job · same money spent on ads

Spending less per job

$340

Cost per booked job · same money spent on ads

Two similar contractors. ~$6k/month ads. The efficient shop spends ~$760 less to book each job. Results not typical.

Margin Checker · live · free Browser only · we never see your numbers

Free check: are you throwing money away?

QuickBooks, a spreadsheet, or last month’s gut math. Rough is fine. Two minutes: Healthy (ads paying), Watch, or Bleed (throwing money away). Then the $27 Reset if you want the plan to make more with the same money spent on ads.

$
Ads, agencies, marketing payroll you assign to growth. Rough is fine.
Signed contract + deposit. Not form fills. Not estimates.
Used for cost per lead and close rate. Leave blank if you do not track it.
$
Calibrates Healthy / Watch / Bleed vs your ticket size. Blank uses flat bands.

100% in your browser. No submit to us. No list. No tracking. Educational estimate only. Not accounting, legal, or marketing advice.

How we score “throwing money away”

We look at one number: what it costs you to put a real job on the calendar — not a lead, not an estimate.

The number

Cost per booked job ≈ (money spent on ads + other get-work costs) ÷ booked jobs

Booked = signed contract + deposit in the same period. Not form fills. Not “pretty sure they’ll sign.”

High number → you’re throwing money away on the same ads. Under control → you make more with that same money spent on ads.

Healthy

Ads look like they’re paying. About ≤ $350 per booked job, or ≤ 12% of average job value if you enter one.

Watch

Middle band. Dead leads, weak close, or spend that doesn’t convert. Money left on the table on the same budget.

Bleed

Ugly cost — about > $750 per job, or > 25% of job value, or money spent on ads with zero booked jobs.

Optional: leads (cost per lead + close rate) and average job value tighten the band. Rough inputs still show the shape of the problem. Educational estimate only — not a formal audit.

Built for shops that were throwing money away without knowing

Almost no six-, seven-, or eight-figure contractor has calculated cost per booked job properly — not because the math is hard, but because nobody handed them a two-minute way. P&L Marketing™: marketing answers to the P&L, or it gets cut.

You could be throwing money away. This shows you how to make more with the same money spent on ads. Free live checker first. The $27 90-Day P&L Reset sequences week one versus day ninety so more of that budget becomes booked cash.

The Margin Checker
Checker: are you throwing money away? Reset: make more with the same money spent on ads.

Here’s the deal

Free Margin Checker above — see if you’re throwing money away. No email. Nothing stored.

$27 90-Day P&L Reset — how to make more with the same money spent on ads. What to fix first, second, and leave alone. Instant PDF.

90-Day P&L Reset PDF

What you get for $27

  • Diagnostic + 90-day sequence — PDF, instant download
  • Built around cost per booked job — if ads pay or burn
  • Same system behind the $1,100 vs $340 spread (results not typical)
  • 60-day money-back. No questions. No forms.

Price today

$27

One time
Not a subscription

Yes — send me the $27 plan

Secure Digistore checkout · instant PDF · 60-day money back · optional worksheets on checkout

Digital product. Instant delivery by Digistore24 email / download vault. No physical shipment. Check spam if the email is delayed.

Questions

Do you store my numbers?

No. The calculator runs in your browser only. Nothing is submitted to our servers when you hit Calculate.

My books are messy.

Use honest estimates. The verdict is about shape (Healthy / Watch / Bleed) — whether marketing is making you money or leaking it — not a formal audit.

I got Healthy. Why buy the Reset?

Healthy means this estimate says you’re not throwing money away. The Reset still helps: a fixed sequence so that win doesn’t slip when volume grows, and next levers to make even more with the same money spent on ads. Watch or Bleed means the leak is real — same system shows how to stop wasting budget and book more work.

Is this a marketing agency?

No. Educational tools and a diagnostic PDF so you stop throwing money away and make more with the same money spent on ads. You run the decisions. Not a media-buying service on this page.

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