P&L Marketing™ · contractors · ads that pay
Here’s the deal: free live checker — see if ads are burning budget (Healthy / Watch / Bleed). Then $27 for the plan that shows how to make more with the same money spent on ads. Two minutes. No email. Math stays on this page.
Throwing money away
$1,100
Cost per booked job · same money spent on ads
Spending less per job
$340
Cost per booked job · same money spent on ads
Two similar contractors. ~$6k/month ads. The efficient shop spends ~$760 less to book each job. Results not typical.
QuickBooks, a spreadsheet, or last month’s gut math. Rough is fine. Two minutes: Healthy (ads paying), Watch, or Bleed (throwing money away). Then the $27 Reset if you want the plan to make more with the same money spent on ads.
Your fully loaded cost needs a second look
Cost per booked job
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Booked jobs (period)
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Cost per lead
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Close rate (booked ÷ leads)
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A rough number without a plan still burns budget next month. The 90-Day P&L Reset shows how to make more with the same money spent on ads: what to fix first, second, and leave alone. $27. Sixty-day Digistore buyer protection.
Yes — $27 plan · same money on ads, more keptSame system behind the $1,100 vs $340 spread (~$760 less spent per booked job on the same budget). Results not typical.
Healthy means ads look like they’re paying on this estimate. Lock the sequence so that doesn’t slip when volume jumps — and squeeze the next lever for more money with the same (or smarter) money spent on ads.
Make more with the same money spent on ads · $27Diagnostic PDF · 90-day sequence · 60-day refund
We look at one number: what it costs you to put a real job on the calendar — not a lead, not an estimate.
The number
Cost per booked job ≈ (money spent on ads + other get-work costs) ÷ booked jobs
Booked = signed contract + deposit in the same period. Not form fills. Not “pretty sure they’ll sign.”
High number → you’re throwing money away on the same ads. Under control → you make more with that same money spent on ads.
Ads look like they’re paying. About ≤ $350 per booked job, or ≤ 12% of average job value if you enter one.
Middle band. Dead leads, weak close, or spend that doesn’t convert. Money left on the table on the same budget.
Ugly cost — about > $750 per job, or > 25% of job value, or money spent on ads with zero booked jobs.
Optional: leads (cost per lead + close rate) and average job value tighten the band. Rough inputs still show the shape of the problem. Educational estimate only — not a formal audit.
Almost no six-, seven-, or eight-figure contractor has calculated cost per booked job properly — not because the math is hard, but because nobody handed them a two-minute way. P&L Marketing™: marketing answers to the P&L, or it gets cut.
You could be throwing money away. This shows you how to make more with the same money spent on ads. Free live checker first. The $27 90-Day P&L Reset sequences week one versus day ninety so more of that budget becomes booked cash.
Free Margin Checker above — see if you’re throwing money away. No email. Nothing stored.
$27 90-Day P&L Reset — how to make more with the same money spent on ads. What to fix first, second, and leave alone. Instant PDF.
Price today
$27
One time
Not a subscription
Secure Digistore checkout · instant PDF · 60-day money back · optional worksheets on checkout
Digital product. Instant delivery by Digistore24 email / download vault. No physical shipment. Check spam if the email is delayed.
No. The calculator runs in your browser only. Nothing is submitted to our servers when you hit Calculate.
Use honest estimates. The verdict is about shape (Healthy / Watch / Bleed) — whether marketing is making you money or leaking it — not a formal audit.
Healthy means this estimate says you’re not throwing money away. The Reset still helps: a fixed sequence so that win doesn’t slip when volume grows, and next levers to make even more with the same money spent on ads. Watch or Bleed means the leak is real — same system shows how to stop wasting budget and book more work.
No. Educational tools and a diagnostic PDF so you stop throwing money away and make more with the same money spent on ads. You run the decisions. Not a media-buying service on this page.