Calculator · $7.95 · contractors
The Margin Checker is a quick calculator for a rough first read on that number — fully loaded, not cost per click. Five minutes with your own figures. Built for roofing, HVAC, excavation, and the trades.
01 · Deliverable
The Margin Checker. A quick calculator for a rough first read on your real cost per booked job — the fully loaded number that accounts for leads that never convert, ghost after the estimate, or come in out of area.
Calculator you run against your own numbers. A first read on cost per booked job — not cost per lead, not cost per click.
Not a course. Not a strategy call. Not a dashboard login. Not the full ninety-day sequenced plan.
The tool that puts the one number on the table. The full diagnostic and sequenced plan live in the 90-Day P&L Reset — sold separately. This is the first read.
02 · Outcomes
Once you have a rough cost per booked job, three things get clearer:
Impressions and click-through rates stop being the answer. You have a number that ties spend to a job on the calendar.
Same money spent on ads can produce wildly different outcomes. The Checker is how you see which side of that spread you’re on — before you throw more budget at the problem.
If the number is ugly, you know the leak is real. If it’s fine, you stop burning attention on the wrong panic. Either way, you’re not guessing.
It will not sequence a ninety-day fix. It will not replace a full P&L Marketing™ diagnostic. It will give you the rough first read so the next decision isn’t made blind.
03 · The problem
Two roofing contractors. Both spending about $6,000/month on ads. Same crew size, same years in business. Identical from the outside.
One is booking jobs at roughly $1,100 apiece once you account for dead leads, ghosted estimates, and out-of-area calls. The other is at roughly $340.
Same spend. Same industry. The only difference is that one of them knows his number.
Watching the wrong number
$1,100
Cost per booked job
Once it’s known
$340
Cost per booked job
Almost no contractor running a six, seven, or eight figure operation has calculated it properly — not because the math is hard, but because nobody handed them a five-minute way to do it. That’s the gap the Margin Checker fills.
04 · Order
One price. Secure checkout. Built for contractors who want the number before they spend another month guessing.
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You’re sent to secure checkout to pay $7.95. [PLACEHOLDER — Digistore product URL if this low-ticket is listed separately; otherwise fulfill as lead magnet.]
[PLACEHOLDER — how they receive the Checker after payment: e.g. Digistore vault download / email link / web tool URL, and how fast it arrives.]
[PLACEHOLDER — confirm guarantee terms for the $7.95 Checker alone. If it matches the Reset: 30 days, no questions asked. Do not invent a different policy here until confirmed.]
Want the full sequenced plan after you have the number? That’s the 90-Day P&L Reset — sold separately.