Diagnostic report Contractors · six–eight figures

Most contractors don’t find this leak until it’s already sunk them.

The 90-Day P&L Reset finds the one number almost none of them have ever calculated: real cost per booked job — fully loaded, not cost per lead, not cost per click. Then it sequences the fix across ninety days.

Get the 90-Day P&L Reset $27 · a $97 report

$1,100 Without the number

$340 Once it’s known

The 90-Day P&L Reset — the exact diagnostic report inside this offer.

01 / Get

What you get

The 90-Day P&L Reset. A structured diagnostic report with a sequenced ninety-day plan built around your numbers: what to fix first, what to fix second, what to leave alone entirely because it isn’t the problem.

No more guessing what’s actually wrong. No more waiting for a crisis to force the fix. No more finding out the hard way what it was already costing you.

Thirty minutes to read. Value: $97.

Marketing answers to the P&L, or it gets cut. That’s P&L Marketing™ — and this is the system packaged as a report you can run yourself.

02 / Results

What it does for you

The harder question — the one that actually determines whether next quarter looks different from this one — is what to do once you know your number. P&L Marketing™ sequences the fix instead of throwing more money at the problem.

Case 01 · Tile

+38%revenue · 30 days

The tile showroom acquisition

A contractor had just acquired a tile showroom: a new bet, a new location, a whole new set of customers. Three months in, the business was tanking.

P&L Marketing™ looked at what was actually spent, what it returned, and where the leak was hiding. Cut what wasn’t paying back. Double down on what was. Track everything against one number: cost per booked job.

Thirty days later, revenue was up 38%. It kept compounding. The owner took a vacation for the first time in seven years.

Case 02 · Excavation

$550 → $37cost per lead

The excavation company

Already burned by another agency. Paying $550 for every single lead. Wrong channels, no tracking on true acquisition cost, and a security vulnerability on their own site they didn’t know they were carrying.

Security first. Then the media buy rebuilt around cost per booked job, not cost per click. Cost per lead dropped from $550 to $37 — a structural fix that held. Revenue grew 17% the following quarter on a fraction of the spend.

Case 03 · Mulch

+29%revenue · same budget

The mulch business

Not every fix starts with a crisis. In-house marketing had been “fine” — until a slow decline you only notice when you look up a year later and you’re worse off than when you started.

Rebuilt around what was provable: which channels produced booked jobs, which just produced activity. Revenue grew 29% on the exact same budget. No new spend. No new channels. No gimmicks.

From the case study

“The owner took a vacation for the first time in seven years.”

03 / Cost variance · center of gravity

Two contractors. Same spend. $760 apart on every job.

If you’ve booked a job this month, you already know the feeling. Leads cost more. The calendar has a gap. You raised prices a little, or your close rate slipped a little — and now you can’t tell whether the problem is marketing, sales, pricing, or something underneath all three.

You’ve asked the person who handles your marketing. You’ve gotten impressions and click-through rates. What you didn’t get is the number that tells you whether the money is coming back or disappearing.

That number is your real cost per booked job. Not cost per lead. Not cost per click. Fully loaded — accounting for leads that never convert, ghost after the estimate, or come in out of area.

Contractor A · wrong number

$1,100

per booked job after dead leads, ghosted estimates, out-of-area calls

Contractor B · number known

$340

per booked job · same money spent on ads · same industry · same crew size

Both spending about $6,000/month on ads. Same crew size, same years in business. Identical from the outside. The only difference: one of them knows his number.

Almost no contractor running a six, seven, or eight figure operation has calculated it properly. Not because the math is hard — because nobody in marketing has ever given them a five-minute way to do it.

That number is the foundation of P&L Marketing™: marketing answers to the P&L, or it gets cut. Not “brand awareness.” Not “engagement.” A booked job. An invoice. Money in the account.

Get the diagnostic · $27

Thirty minutes to read. What to fix first. What to leave alone.

Field origin

Where P&L Marketing™ comes from

You won’t see this in a marketing textbook written for agency conference rooms.

It comes from years running paid marketing for mid-sized contractors — watching the P&L every month instead of campaign dashboards from the outside.

Almost nobody in the trades had ever had this number explained in plain terms. A real CFO-level marketing audit has historically been priced for companies large enough to have an in-house finance team.

The regional contractor was never the intended customer — even though he’s often the one bleeding the most from not knowing.

What used to take a consultant, a scratch-built spreadsheet, and a few thousand dollars is now a report you can read in thirty minutes. That’s the 90-Day P&L Reset. Priced at $27.

Sequence

Why the system works in this order

These are the leaks P&L Marketing™ is built to catch — in the right order. Fixing everything at once, or in the wrong order, creates the appearance of chaos rather than progress.

Week 1

Identify which channels have quietly stopped producing anything and cut them before another dollar goes there.

Weeks 2–8

Response time and follow-up process — usually where the cheapest and fastest wins are sitting.

Day 90

Channel by channel, week by week: exactly where marketing dollars work and where they don’t. No more hoping that spending more will fix a problem you’ve never diagnosed.

04 / Terms

How to get it

Everything above came from the same place: P&L Marketing™ applied in the right sequence. The 90-Day P&L Reset packages that system as a structured diagnostic with a ninety-day plan built for your numbers.

The 90-Day P&L Reset

Your structured diagnostic and sequenced plan. What to fix first, what to fix second, what to leave alone entirely because it isn’t the problem.

$27 Value: $97

Ask Your P&L

Recommended add-on. A ready-to-use AI prompt that turns ChatGPT or Claude into your personal P&L analyst for as long as you own the business. Re-run monthly — or whenever something feels off — without buying another report.

$47 Value: $147

The Margin Checker

A quick calculator for a rough first read on cost per booked job. Sent to your inbox when you grab your copy. Bundled either way. Nice-to-have — the system is what moves the number.

Free Bundled

$244+ in value for $27 today. The Reset, optional Ask Your P&L, and the Margin Checker free.

The 90-Day P&L Reset bundle: the report, the Margin Checker on a laptop, and Ask Your P&L on a tablet — The report, the calculator, and the optional AI advisor.

Order slip

Get the book and your free calculator

Enter your email. Two things happen: The Margin Checker hits your inbox for a rough first read on cost per booked job, then you continue to the 90-Day P&L Reset — so you’re not stuck with a number and no plan.

90-Day P&L Reset$27

Margin CheckerIncluded

Value of report alone$97

Due today$27

Built for contractors by contractors. Payment protected by 256-bit SSL encryption. 30-day money-back guarantee.

05 / Next

What happens next

Enter your email and you get The Margin Checker in your inbox — a rough first read on cost per booked job — then you continue to the page for the 90-Day P&L Reset itself.

[PLACEHOLDER — remaining post-purchase sequence in one or two sentences: exact delivery method for the full report, how fast it arrives after payment, and where the reader accesses it. Do not invent beyond the email → Margin Checker → purchase flow already stated above.]

06 / Risk

The guarantee

30 days, no questions asked.

The risk was never trying it. The risk was the months, or the few thousand dollars, already spent without knowing where the money was going.

If it doesn’t earn its keep as a diagnostic, you’re out nothing but the half hour it took to read.

Q&A

Questions people ask before buying

I don’t have a big audience or many leads yet. Does this apply to me?

Yes. It’s about knowing what your marketing dollars are doing right now, whether that’s $500 a month or $15,000. The earlier you catch the leak, the less it costs you.

$27 feels too cheap to matter. What’s the catch?

No catch. This is the diagnostic, not the full engagement. Think of it as the read-out from a $97 consult, minus the consult, minus the wait. You’ll know exactly what’s wrong moments after you start reading — not three months from now when it might be too late.

I’ve been burned by an agency before. How is this different?

No agency pitch. No contract locking you in while your business struggles around you. You’re getting the truth while you can still act on it.

Do I need the Ask Your P&L add-on?

Not required, but recommended. The Reset and Margin Checker give you the full diagnostic and the one number that matters. The add-on keeps you checking that number every month without paying for a new report each time.

Every month you wait is another month of spending without knowing if it’s working.

Get the Reset — $27