P&L Marketing™ · for contractors doing six to eight figures
You could be throwing money away.
This shows you how to make more with the same money spent on ads.
Not cost per lead. Not impressions. Free Margin Checker first: see if ads are burning budget. Then the $27 Reset sequences the fix so more of every marketing dollar becomes booked work — on the same money spent on ads.
Most shops never find this until a slow quarter already took a bite.
Throwing money away
$1,100
Cost per booked job · same money spent on ads
More money kept · same ads
$340
Cost per booked job · same money spent on ads
Extra cost A pays per job$760
Two similar contractors. Same monthly money spent on ads. B spends ~$760 less to book each job. Results not typical.
One contractor was paying $760 less to get new jobs than the other. Here’s why.
If you’ve booked a job this month, you already know the feeling. The leads cost more than they used to. The calendar has a gap where it didn’t used to have one.
You raised prices a little, or maybe your close rate slipped a little. Now you genuinely can’t tell whether the problem is your marketing, your sales process, your pricing, or something underneath all three that nobody’s ever pointed out to you.
You’ve probably asked the person who handles your marketing about it. You’ve probably gotten an answer about impressions or click-through rates. What you didn’t get was an answer about the one number that actually tells you whether the money you’re spending is coming back to you or disappearing.
That number is your real cost per booked job. Not cost per lead, not cost per click. The fully loaded number that accounts for how many of those leads actually turn into a job on the calendar: signed contract + deposit, not a form fill.
Cost per booked job = total marketing + acquisition costs ÷ jobs that reach signed contract + deposit.
Almost no contractor running a six, seven, or eight figure operation has ever sat down and calculated it properly. It isn’t because the math is complicated. It’s because nobody in marketing has ever given them a five-minute way to do it.
That number is the entire foundation of a system called P&L Marketing™: the idea that your marketing answers to your P&L, or it gets cut. Not “brand awareness.” Not “engagement.” A booked job, an invoice, money in the account. Every result below came from applying that system, in order, to a real business.
Digital report – instant accessThe 90-Day P&L Reset: structured PDF diagnostic + 90-day plan.
Two contractors. Same money spent on ads. $760 apart on every job.
Picture two roofing contractors, both spending somewhere around $6,000 a month on paid ads, both running crews of similar size, both about the same age in business. On paper, from the outside, their marketing looks identical.
When you actually run the number, one of them is booking jobs at roughly $1,100 apiece after you account for the leads that never converted, the ones that ghosted after the estimate, and the ones that came in from outside the service area. The other contractor, doing everything that looks the same from the outside, is sitting closer to $340 per booked job.
Same money spent on ads. Same industry. Wildly different outcome. The only reason the second contractor knows where he stands is that he stopped watching lead volume and started watching the one number that actually matters.
Contractor A · watching volume
$1,100
Cost per booked job · same money spent on ads
$760gap / job
Contractor B · watching booked jobs
$340
Cost per booked job · same money spent on ads
This knowledge gap isn’t unusual. It shows up time and time again once you start looking for it. It’s not because one contractor is smarter than the other. One of them has visibility into a number the other has simply never been shown how to calculate.
Delivered by email · ~2 minutes
Free Margin Checker: are you throwing money away?
Enter your email. Get the calculator. Run cost per booked job — Healthy, Watch, or Bleed. Then the $27 90-Day P&L Reset shows how to make more with the same money spent on ads.
Healthy
Watch
Bleed
Marketing + acquisition spend (same period)
Booked jobs — signed contract + deposit
Optional: leads and average job value for a tighter read
Free · email deliveryRough first read on cost per booked job. Works on your phone between calls.
Free checker first · $27 Reset on checkout · 30-day refund on the paid report
Where P&L Marketing™ comes from
It comes from years running paid marketing for mid-sized contractors while watching the P&L every month — not campaign dashboards from the outside. Almost nobody in the trades had ever had cost per booked job explained in plain terms. CFO-level marketing audits were priced for companies with in-house finance teams. The regional contractor was often the one bleeding most from not knowing.
P&L Marketing™ applies that same discipline: read the real numbers, find the leak, sequence the fix for week one versus day 90. What used to take a consultant and a few thousand dollars is now the $27 90-Day P&L Reset — a report you can read in thirty minutes.
P&L Marketing™ in three real businesses
The harder question, the one that actually determines whether next quarter looks different from this one, is what to do once you know your number. This is where P&L Marketing™ does its actual work, sequencing the fix instead of throwing more money at the problem.
RoofingHVACExcavationRemodelTileLandscape
Tile
Case 01 · Tile
+38%revenue · 30 days
The tile showroom acquisition
New showroom, three months in, tanking. P&L Marketing™ found the real leak, cut what wasn’t paying back, doubled down on what was — tracked against cost per booked job.
Thirty days later, revenue was up 38%. Growth kept compounding. The owner took a vacation for the first time in seven years.
Actual client (identity withheld). 30-day implementation. Revenue on invoiced work. Ads tracked to signed/booked jobs.
Excavation
Case 02 · Excavation
$550 → $37what they paid per lead · +17% rev
The excavation company
Burned by an agency, paying $550 per lead: wrong channels, no real tracking on what a lead cost, plus a buried site security issue. Security fixed first. How they spent money on ads rebuilt around cost per booked job.
Lead cost dropped $550 → $37. Next quarter: revenue +17% on a fraction of the old spend.
Actual client (identity withheld). Lead-cost during rebuild; revenue next quarter on invoiced work.
Mulch
Case 03 · Mulch
+29%revenue · same budget
The mulch business
In-house marketing had been “fine” until performance slipped month by month. Rebuilt around channels that produce booked jobs — not activity.
Revenue +29% on the exact same budget. No new spend. No gimmicks. Line-item discipline.
Actual client (identity withheld). Same money spent on ads; revenue on invoiced work.
“The owner took a vacation for the first time in seven years.”
From the case study
Why the system works in this order
These are the kinds of leaks P&L Marketing™ is built to catch, in the right order. Fixing all of it at once, or fixing it in the wrong order, tends to create the appearance of chaos rather than progress.
Week 1
Identify which channels have quietly stopped producing anything and need to be cut before another dollar goes to them.
Following weeks
Shift toward response time and follow-up process, since that’s usually where the cheapest and fastest wins are sitting.
Day 90
The business knows, channel by channel and week by week, exactly where its marketing dollars are working and where they aren’t. It is no longer hoping that spending more will eventually fix a problem it has never actually diagnosed. That’s what applying P&L Marketing™ for 90 days looks like from the inside.
Here’s the deal
Digital · instantFree checker first. $27 plan second. Optional AI add-on on checkout.
1. FREE — Margin Checker. See if you’re throwing money away on ads. Email delivery. About two minutes once you open it.
2. $27 — 90-Day P&L Reset. The plan that shows you how to make more with the same money spent on ads. PDF. Instant download. 30-day money-back, no questions.
3. Optional — Ask Your P&L ($47) on checkout if you want the AI re-check monthly.
What happens next
01
Email for the free checker
We send it. You run cost per booked job.
02
See if ads are burning money
Healthy / Watch / Bleed — plain English.
03
Take the $27 plan if you want the fix
Same money spent on ads. More money. Sequenced 90 days.
Everything above (tile, excavation, mulch) came from P&L Marketing™ in the right order. The Reset is that system on paper: what to fix first, second, and leave alone.
The deal · line items
The Margin CheckerSee if you’re throwing money away. Cost per booked job. Email.
$37FreeToday $0
The 90-Day P&L ResetHow to make more with the same money spent on ads. PDF. Instant.
$97$27Save $70
Ask Your P&LOptional. AI prompt for monthly re-checks. On checkout only.
$147$47Save $100
You pay today to start$0
Start free · $27 only if you want the plan30-day refund on the paid report
No fake countdown. Free checker first. $27 Reset on checkout when you want the fix.
Put your email in. Get the free checker. Take the $27 plan only if you want it.
The guarantee
30-day, no-questions-asked money-back on the paid report. Your risk is never knowing the one number that would have told you where the money was going.
Why right now
Slow month, calendar gap, or money spent on ads that isn’t paying back — check the number now, not “when things calm down.” Every month you wait is another month of spending without knowing if it’s working.
Questions people ask before buying
I don’t have a big audience or many leads yet. Does this apply to me?
Yes. It’s about knowing what your marketing dollars are doing right now, whether that’s $500 a month or $15,000. The earlier you catch the leak, the less it costs you.
Is the Margin Checker really free?
Yes. Enter your email, get the Margin Checker, run cost per booked job. You get a rough Healthy / Watch / Bleed first read — not the full diagnostic. Order the $27 Reset on checkout for the sequenced plan.
$27 feels too cheap to matter. What’s the catch?
No catch. Free checker shows the number. $27 is the diagnostic plan, not an agency engagement. Same discipline as a $97 consult, without the wait.
I’ve been burned by an agency before. How is this different?
No agency pitch. Free checker and the report — truth while you can still act, not another vendor stringing you along.
Do I need the Ask Your P&L add-on?
No. Get the Reset and Margin Checker first. Add the AI tool on checkout if you want to re-check monthly without buying another report.
Do this now
1. Email → free Margin Checker (are you throwing money away?). 2. Optional → $27 Reset on checkout (how to make more with the same money spent on ads). 3. Paid report: 30-day money-back, no questions.
Your email for the free checker
That’s it. We send the free tool. Then you can take the $27 plan if you want the fix.
One more look before you go
Free Margin Checker first. Run cost per booked job. Then the $27 Reset if you want the plan. 30-day money back on the paid report.
